If the internet has taught me anything, it’s that somebody out there has already done the work and made it public. This pretty much goes for everything. You need a picture of a Newfoundland Dog sitting on a boat; Google it, you’ll find it. Are you looking for a map of 15th century England; yeah, that’s there too. Somebody has scanned it, cleaned it up, probably provided some details about it, and put it online. This seems to go for just about anything, no matter how weird or “out-there” you might think it is. I tell, Lady Ronn, all the time to “Google it”, and while I admit she is less tech/internet savvy than I am, she is constantly amazed at what’s there to find. So it comes as no surprise to me that someone, or a group of someone’s, have taken the time to determine the ideal length for everything you put online. All backed by studies and all that, but we’re just going to touch on the results. You can go more in-depth with your research if you want more. Me, I just want the numbers.
So the guidelines for length for everything on this blog look something like this… Wait, let me first say that I found this information on a multitude of different websites, and where the data contradicted itself, I picked the one I liked best. It’s my website after all.
Ideal Length Guidelines for Everything On Your Website
The ideal domain Name, 8 characters or less. So something like, arohen.com, is in the sweet-spot. RonnMcCarrick.com, not so much.
Headlines have an ideal length of 6 words.
Blog posts are ideally 1500-1600 words or should take about 7-minutes to read.
A podcast should be 22 minutes long. Which means, you’re ready to shut the Truckcast off 8 minutes before it’s done.
Those ArohenTV YouTube videos, apparently, they should be three and a half minutes long, and my son says he read that they should be no longer than 13 minutes to keep your audience. So nobody is watching my half-hour long Super Bowl videos 🙁
The analysts, they get way more specific than that though. I assume it’s because they’re analysts and it’s just the way they are. Let’s look at the blog post as an example:
A blog post should have a title that is six words long. That same blog post should be about 1600 words in length or take about seven minutes to read. If however, that blog post has images and/or graphs, the word count should be lower, multiple images reduce the text length to 1000 words. But that word count should be broken up into paragraphs that are 4 lines of text in length. And those individual lines of text should be twelve words long, or something like 40-55 characters long (which is really about 8-11 words according to another study).
And because I’m all about helping you out, here are a few other guidelines that will help you with your personal brand, or marketing, or whatever you’re doing that you want to know ideal numbers for.
The Organizers of TED have determined that a presentation should be about 10-18 minutes long, and they have a hard limit at 18 minutes for their presenters. This is about as long as people can take in new information without checking out.
Don’t use all 140 characters in your Tweets, according to Twitter itself, 100 characters is ideal.
That Facebook Post you were just about to put up, less than 80 characters, 40 characters being ideal. This one surprised me, I found someone else saying 100-140 characters. I assume this is because Facebook isn’t really about writing. Seems to be all about the pictures.
Google+ headlines should be less than 60 characters in order to not get cut off, but an actual Google+ post can be as long as 442 characters and still be in the sweet spot.
This particular post is only 668 words long,  but I’ve run out of things to say, so it will never reach 1600 words. Sorry. Consider yourself fortunate that I’ve run out of gas.

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